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Three Google Analytics Features To Make Life Easier
Being a free tool, Google Analytics is the most widely used web analytics packages around, but I do find that perhaps it is this lack of exclusivity that often damages the reputation of what I consider...
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AdWords: Product Update Round-up
Google have gone a bit David Bowie of late and made a whole series of 'ch-ch-ch-changes' to the AdWords product this month. Here's a round-up of the key ones and how they will affect pay-per-click...
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A Guide To AdWords Ad Extensions
In the beginning, there were 95-characters and a url. Plain and simple, just some text relevant to what you have just queried.As the AdWords platform has evolved so have the ways and means with which...
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Google Launches 'AdWords Scripts'
I do the PPC work here at Queryclick, and have been known to enjoy the odd bit of coding, so I was excited to see that Google are launching AdWords Scripts.The AdWords Scripts functionality could best...
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Keyword Research Toolbox
Whether your bag is SEO or PPC, keyword research plays an important part in determining how successful your efforts.Why is keyword research so important?A word I use often (overuse? Perhaps) when...
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Heatmapping Conversion Rates, Automagically
In this post I will briefly discuss the introduction of automated Google Analytics reports, and then share with you a report I created you that quickly generates a Conversion Heatmap via the GA API...
View ArticleGoogle Announce AdWords 'Enhanced Campaigns'
Yesterday saw the biggest news in the AdWords sphere in quite a while, and brought with it a buzz of opinion on both ends of the happiness spectrum.The news was that Google are now rolling out what...
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Google Launches 'Attribution Modelling Tool'
Much like Scottish football, online customer acquisition is far from a one touch game. Understanding the full picture for the latter just became much easier, as Google has announced the roll-out of...
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AdWords: Small Details & Missed Opportunities
Working in paid search you often find it hard to switch off – every time you are presented with a results page out of work hours, it's very likely that the highly-tuned analytical mind fails to switch...
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New AdWords Reporting Feature: Estimated Total Conversions
Yesterday Google announced a new feature, 'Estimated Total Conversions', aiming to help advertisers understand conversion data over and above what is currently available.With the 'Estimated Total...
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Google 'Shopping Campaigns' Due For Launch
A post over at the Inside AdWords blog recently announced the near-arrival of a new product feature for advertisers: 'Google Shopping Campaigns'“Hold on”, you may say, “did they not just overhaul the...
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Visualising AdWords Data Using 'R'
Having worked with AdWords reports and metrics for the best part of the past decade, I’m always keen for fresh ways to try and get a better understanding of the data and what it means in terms of...
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Google Announces 'Enhanced E-commerce' in Analytics
The annual Google Analytics Summit is just around the corner and for those of us not able to make it to Google HQ, this is still a positive event. The summit is always an opportunity for new features...
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An 'n-gram Analysis' Tool In R
Recently, I wrote a post on WebAnalyticsWorld talking about using ngrams to help analyse keyword performance. To give a quick summary of that post:an 'n-gram' is “a continuous sequence of n items from...
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‘Black Friday’ Hits the U.K. – 300% Increase in Search Volume
Until recent years, there has been a disambiguation in the meaning of the phrase ‘Black Friday’. In the U.S. it was the shopping/bargain extravaganza following Thanksgiving Thursday, whilst in the...
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Why Average Isn't Good Enough
Conversion rate optimisation is still a relatively new concept to many website owners and businesses. Although the actual definition of CRO is fairly well understood, it is worth looking a little...
View ArticleGoing the extra mile – post-conversion bonus points
So your landing page is as sticky as tarmac in a Texas heatwave, your funnel is as frictionless as a greased up ice cube and visitors are literally biting you're hands off to be upsold. Where do you go...
View ArticleAdWords Improves, Marketers Rejoice
Like buses (and clichés), upgrades and improvements to the Google AdWords interface seem to come in twos. Over the past few weeks there have been a couple of changes that really enhance the...
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New Google Analytics – Finding You The Right Data
It was only 4 years in the making, but Google has now finally launched an updated version of Google Analytics. That's not to say that things have been standing still in the time between v2 and the...
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Growing Your PPC Keyword Portfolio
In a recent post I laid out the three areas of PPC optimisation that I think are most important to any campaign, and when done well these key points can provide an excellent basis for a well optimized,...
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